BUILT BYDOING
Momcilo Paunov founded Brand Layer in Drammen in 2023. Today we're based in Ålesund, Norway — three brands launched, and helping other founders build theirs.
We learned brand building by doing it — selling on the shop floor, running the numbers, leading a team, and starting again when something didn't work.
Now we put that to work for other founders. We keep the number of projects small on purpose, so the ones we take get everything we have.
You pitch first
The first call is yours. Tell us what you're building and why it will work — then we'll tell you how we'd help.
Honest, even when it's a no
If we don't believe in it, we'll say so, and tell you why. That's worth more than a polite maybe.
All in, or not at all
When we say yes, we're in 100%. No half-hearted retainers, no disappearing after the kickoff.
Sales over slides
A brand works when people buy it. Everything we do gets measured against that.