We've launched three brands — Brand Layer, Perlemor and LANDR — and each one taught us the same thing: the idea is rarely what fails. What fails is everything around it — the name, the story, the first hundred customers, the nerve to keep going.
That's where we work. Coffee brands, product brands, dropshipping stores, agencies — small or big, online or on a street corner. We guide, we work alongside you, and sometimes we invest.
We don't take every project. The ones we take, we take all the way — because we only say yes when we believe it will work.
Before you spend on stock, ads or a logo, we get the foundations right: who it's for, what it's called, what it promises and how it launches. Regular sessions, honest feedback, and a plan you can actually follow.
When advice isn't enough, we roll up our sleeves. Identity, store or website, content and the first customers — built alongside you, not handed over in a folder.
For the few brands we believe in most, we invest. When we're in, we're in — and we want it to win as much as you do.
If we can't see how it wins, our time won't change that. Better to tell you now than to take your money and hope.
We keep the number of projects small on purpose, so each founder gets our full attention — not a slice of it.
Hearing it on the first call costs nothing. Finding out after stock, ads and a launch costs a lot more.
Every brand we take on becomes proof of what we do. We only put our name on work we'd show anyone.
Pick a time for a 15-minute call. On the call, the floor is yours: what you're building, who it's for, and why it will work.
We'll tell you straight whether we're in, and why. If it's a no, you leave with our reasons and what we'd change.
If it's a yes, we agree how we help — guide, build or back — and push from day one until it works.
