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Founders · 2023

BRAND LAYER

We help founders build brands that last — guiding, building and backing a few brands at a time, all in. The brand you're looking at right now.

What it is
Brand-building partner
Our role
Founders
Year
2023
A laptop in a café showing the Brand Layer homepage
Where it started

A studio in Drammen.

We started Brand Layer in 2023, designing brands and building websites and stores for businesses that needed to look as good as they were.

What changed

We stopped building sites and started building brands.

Launching Perlemor and LANDR ourselves showed us the website is the easy part. What decides whether a brand makes it is everything around it — the idea, the positioning, the launch and the push after. So in 2026 we rebuilt Brand Layer around that.

What we do now

Guide, build, back.

We work with founders on every kind of brand — product, coffee, agency, online or in person, small or big. We guide the decisions, build what the brand needs, and put our own work behind the ones we believe in.

How we choose

You pitch us first.

We don't take every project — we take the ones we think will succeed, and then give them 100%. That's why the first call is you selling us your idea, not us selling you a package.

Next brand

PERLEMOR