Founders · 2026
PERLEMOR
A Norwegian jewellery brand selling gold-plated jewellery and freshwater pearls online at perlemor.eu — built from the product catalogue up.
- What it is
- Jewellery brand
- Our role
- Founders
- Year
- 2026
The idea
Jewellery that looks expensive, priced like it isn't.
Gold-plated recycled brass and stainless steel, set with real freshwater pearls — a catalogue built to look premium without the premium markup.
What we did
Built the brand and the store, then checked our own work.
We designed the identity and built the Shopify store, then went back through all 75 products and rewrote every marketing claim to match what the materials actually are and do.
What it taught us
Unverified claims find you eventually.
Early copy overstated what the jewellery could survive — showers, swimming, the gym. We'd rather a shorter, accurate claim than a longer one we can't stand behind.
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